Protandim’s actions result from its ability to activate the transcription factor known as Nrf2. Protandim contains five ingredients that are known to scientists as Nrf2 activators. Nrf2 is a protein messenger contained in every cell of the body that sends information to the cell’s DNA.
When Nrf2 is activated, it enters the nucleus and it turns on several hundred of these 25,000 genes. And the genes that it turns on, or turns up, are known collectively as “survival genes.” What is a survival gene? These genes enable cells to survive in the face of several different kinds of stress, especially oxidative stress, which occurs when free radicals and other oxidants overwhelm the body’s natural antioxidant enzymes.
So, Protandim, as a Nrf2 activator, activates survival genes, such as antioxidant genes that keep us safe from free radicals and oxidants.
Protandim is among the very first of the products that are appearing, and will appear, as Nrf2 activators.
That’s why we’ve combined cutting-edge research in the field of nutrigenomics with a powerful entrepreneurial vehicle.